About Imara
A bridge between markets, audiences and opportunity.
Imara Advisory combines marketing expertise, community understanding and business development for organisations working between East Africa and the Netherlands.
Our perspective
Interest becomes useful when it leads to action.
Building Strength. Opening Doors.
Understanding a market is one part of the work. Knowing how to communicate, build demand and develop the right relationships is another.
Imara brings these disciplines together through Connect, Grow and Bridge: audience engagement, marketing growth and cross-border opportunity development.
Imara means strong in Swahili. It is how we build: strong relationships, strong partnerships, strong results.
Founder
Peter Makau
Founder & Managing Director
Peter Makau was raised in Kenya and later moved to the Netherlands, where he studied business and completed a Bachelor’s degree in International Business.
His professional background spans performance marketing, customer acquisition, customer experience and business development. This experience has given him practical exposure to how organisations acquire customers, position themselves in competitive markets and build relationships across different audiences.
Alongside his commercial work, Peter actively builds and runs East African community networks in the Netherlands, giving him direct insight into diaspora audiences, business communities and the relationships connecting East Africa and Europe.
Community understanding
A market is more than a number.
Relevant engagement starts with understanding people’s priorities, trusted networks and everyday realities. Imara applies that perspective carefully, without treating community relationships as a list of prospective customers.
