East Africa · The Netherlands
Your route into East Africa and the Netherlands.
We help banks, businesses and investors reach diaspora communities, win customers and build partnerships between Kenya and the Netherlands.
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About Imara
Connecting East Africa and the Netherlands.
Imara Advisory works with businesses and organisations that want to reach East African audiences, grow their presence and build cross-border opportunities.
Our work combines marketing, market insight, community understanding and business development to help organisations move from interest to practical action.
Imara means strong in Swahili. It is how we build: strong relationships, strong partnerships, strong results.
What we do
Connect. Grow. Bridge.
Three capabilities. One cross-border focus.
ConnectDiaspora & Audience Engagement
Reach East African communities and diaspora audiences in the Netherlands and Kenya through research, outreach, cultural insight and community activation.
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GrowMarketing & Growth
Strengthen positioning, acquire customers and build demand through marketing strategy, performance marketing and growth support.
Explore serviceBridgeMarket Access & Partnerships
Support market entry in both directions, identify the right partners and develop commercial opportunities between East Africa and the Netherlands.
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Market focus
East Africa.
The Netherlands.
Connected.
Kenya is Imara Advisory’s strongest East African market, supported by growing relationships across Uganda, Tanzania and the wider region.
Our Netherlands base places us close to European business, institutional and diaspora networks.
Kenya
Primary East African market
Netherlands
European base and access
Uganda & Tanzania
Growing regional opportunities
Wider East Africa
Research and partner mapping when relevant
Who we work with
Built for organisations with cross-border ambitions.
Banks & Fintechs
Diaspora acquisition, community engagement and cross-border propositions.
Businesses
Market entry, customer acquisition and partnerships in both directions.
Investors & Business Networks
Market insight, deal flow access and trusted introductions.
Public & Development Organisations
Stakeholder mapping, community outreach and cross-border programmes.
Founder
Peter Makau
Founder & Managing Director
Peter Makau was raised in Kenya and later moved to the Netherlands, where he studied business and completed a Bachelor’s degree in International Business.
His professional background spans performance marketing, customer acquisition, customer experience and business development. Alongside his commercial work, Peter actively builds and runs East African community networks in the Netherlands, giving him practical insight into the commercial and cultural realities connecting East Africa and Europe.
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Tell us your objective, market, audience or business challenge.
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