Banks & Fintechs
Diaspora banking that fits how the diaspora actually lives.
Diaspora financial propositions often need local audience understanding, trust, communication and acquisition strategies—not simply the same marketing used in Kenya.
The opportunity
Start with customer needs.
Relevant propositions may include savings, remittances, property, investment, business banking and cross-border financial relationships. The first task is understanding what people need, what creates trust and how they prefer to engage.
Savings
Remittances
Mortgages and property back home
Investment propositions
Business banking
Cross-border financial relationships
How Imara helps
Insight, engagement and acquisition.
Audience insight
Understand how Kenyan and East African diaspora audiences in the Netherlands think, communicate, invest and make financial decisions.
Community-led campaigns
Develop locally relevant engagement and activation strategies around trusted communities and networks.
Performance marketing for diaspora acquisition
Use positioning, messaging, digital campaigns and customer-acquisition strategy to reach relevant audiences.
Partnership introductions
Identify and connect relevant community, commercial and institutional stakeholders where appropriate.
Imara Advisory works as a market insight, marketing, community engagement, partnership and business-development partner. We do not act as a financial agent, broker or referral agent.
How we start
Intro call
We clarify the target diaspora segment, priority financial propositions and the objective.
Focused scope or pilot
We define a practical first engagement around trust barriers, acquisition channels, community opportunities and success measures.
Ongoing support
Where appropriate, we continue with campaigns, community engagement, partnerships or market development.